As the league’s best teams battle for the right to play in the championship series, the National Basketball Association is trying for a long-term marketing slam-dunk with its 50 million-strong ...

Which players had the highest Dunk Scores during the Emirates NBA Cup? Check out the top 5. Andrew Merrigan, NBA.com Goga Bitadze is averaging career-highs in minutes, points, field goal percentage, ...

One of the best examples I have recently seen of the power of data-driven compliance is playing out in real-time in the NBA. It is the Jontay Porter betting scandal. This event drove home why ...

Overall, LeBron is a good shooter: he ranked 36th out of 117 eligible players3 last season in effective field goal percentage (57.1%) and is in the top 10 percentile all time. But LeBron is not good ...

New research by Ben Alamar and ESPN's Dean Oliver helps explain why players get off to such slow starts after swapping teams.

A sports data company has secured a partnership with a major legal sports betting operator. "Sportradar's league data has enabled BetMGM to enhance our product offerings since we first partnered with ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 25 min 5 sec ago By Ad Age Staff - 1 hour 1 min ago By Parker Herren - 1 hour 4 min ago By Gillian Follett - 1 hour 4 min ago By ...

App Science.ai, an AI-powered data and analytics platform, has analysed 17.9 million NBA viewers in the US using ACR data, matching them to its proprietary 80 million Household Graph to uncover ...

The NBA’s 180 on load management is giving me whiplash. Five seconds ago, every available piece of science the NBA told us it had in its possession from its teams said – screamed – the same thing: ...

Prime Video is bringing NBA fans exclusive live games this season, delivering high-stakes matchups and exciting storylines ...